Considering a real estate franchise? Our program is second to none – Join the Home Guys community with everything you need, backed by a brand built on integrity, results, and innovation. Real estate experience is a plus but not required!
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Why Choose Home Guys?
Home Guys is more than a brand. It is a systemized real estate business model built for investors who want to scale predictably, not gamble on one-off wins. Our focus is on creating repeatable acquisition and disposition processes that turn real estate investing into a durable, long-term business.
We deliberately do not focus on HGTV-style house flipping. Those projects are capital intensive, time consuming, and often far less profitable than they appear. Instead, Home Guys teaches proven strategies designed around consistency, velocity, and risk control, allowing franchisees to grow without being dependent on renovation-heavy deals.
Save Time
Skip years of trial and error. Leverage the proven systems we’ve built over nearly a decade of successful operations. Anytime you get stuck, you'll have a team of industry veterans on speed dial.
Earn More
Access our highest-converting lead sources, optimized marketing, and negotiation scripts to maximize every opportunity.
Grow Faster
From custom-built CRM and vendor partnerships to branding assets for Home Guys and a separate dispo/wholesale brand, we give you the fuel to scale—fast!
ℹ️ Our Onboarding Process is Fast, Simple & Easy
Our system helps you skip the painful early stages of real estate investing.
Core Values
Honesty
We are up front and forthright in everything we do.
Transparency
We explain all of your options, even if it means not working with us.
Education
We strive to educate sellers about the process of selling and inform them of all of their options.
Integrity
We always say a deal has to work for all parties, or it’s not going to happen. If we think you will be better off selling through a different avenue, we let you know that up front. People come first in our business. We are here to help you find the best solution.
Customers First
Our goal is to make selling as simple and stress-free as possible. We will go the extra mile to make sure the sale goes smoothly for you. This may mean giving extra days or weeks to move, providing professional movers, taking care of unwanted items left behind, paying back taxes or mortgage payments, taking over mortgages, taking care of inspections and repairs required by cities, whatever it takes to get it done, we have seen and done it all.
Our Story
At Home Guys, we aspire to become the nation’s most trusted and transparent home buying service, revolutionizing the industry with our unwavering commitment to INTEGRITY, EMPATHY, and EXCELLENCE.
Minnesota Home Guys is a real estate solutions company based out of Minneapolis founded by Jaden Ghylin and James Kolde. We’re a family-owned company, and we run our business with family values. The owners of Minnesota Home Guys have bought and sold over 1,000 homes and have worked through just about every possible situation in real estate.
Our priority is helping homeowners like you find solutions for that property that you just need to get rid of — whether you’re going through a divorce, facing foreclosure, can’t seem to close the sale, or just simply need to be DONE with your house once and for all.
As a franchisee, you will get direct access to James and Jaden – the original Home Guys – for personalized coaching and mentorship.
Everything You Need is Included
Sales Training
Scripts, talk tracks, and acquisition coaching from experienced closers.
Investor Network
Connect with other Home Guys franchisees, mentors, and deal partners.
Proven Systems
Handle any type of situation with ease using our detailed playbook.
Marketing Assets
Ads, templates, branding packages, KPIs, and vendor partners.
Custom Home Guys CRM system
Lead conversion & acquisitions training
Branded forms & contracts
Live onboarding & continuing support
Business analysis & ongoing feedback
Pre-negotiated vendor discounts
Scalable & Repeatable
Our franchise model is built for entrepreneurs who want freedom and flexibility without starting from scratch. Every system, tool, and workflow is designed to be documented, repeatable, and scalable so you can grow a real business rather than chasing individual deals.
Consistent, Strategic Expansion
Just as important, we are deeply committed to the success of each franchisee. We grow intentionally and add new locations only at a pace we can fully support. That means hands-on guidance, accountability, and ongoing resources without dilution.
The average franchisee gets set up and closes their first deal within 90 days of starting
our thorough training program.
Why Open a Home Guys Franchise?
Aspect
Franchise Program
Starting From Scratch
Marketing & Lead Generation
Turnkey website setup, SEO & PPC services, proven TV/radio/billboard templates, and all essential inbound marketing tools.
You must create and manage all marketing campaigns yourself, with no guarantee of effectiveness.
Training & Support
Comprehensive onboarding, process videos, sales training, and access to mentoring and advice.
You learn by trial and error, with limited access to experienced guidance.
Operational Systems
New employee onboarding, job descriptions, hiring processes, predictive index assessment, employee handbook, SOPs, and accounting setup.
You must develop all operational processes and documentation yourself.
Preferred Vendors & Discounts
Access to investor-friendly hard money lenders, title services, insurance, transaction coordinators, and custom CRM buildout.
You must source and vet all vendors yourself, with no guarantee of quality or reliability.
In-Person Hands-On Training
3-day orientation at the original Minnesota location, immersed in a high volume operating business.
You will not have the inside experience from working with a top-tier team as an example to build toward.
Mastermind Group
Join the teams from allover the country and hear experts speak on the cutting-edge new developments in real estate.
Risk getting bogged down with the day-to-day and miss new developments and tactics that could improve your business.
ℹ️ Our franchise program gives you everything you need to launch and grow your real estate investment business—without the risks, costs, and headaches of starting from scratch.
Featured Home Guys: Knoxville
“ Deciding to jump in to start-up our new Home Guys franchise at the beginning of 2024 was a lot to take in at first to say the least! But now, being 4 months in, myself and my partners have seen firsthand just how profitable this business strategy can become. The complex world of real estate can be daunting to approach alone and that is why we are so thankful to have been shown exactly what to do, and how to do it!
Our Home Guys coaches have shown us every step to take from #1 to #20 to keep our business moving forward and staying profitable, and they are still here for every step to come!
In just 4 months we have landed 7 home contracts (4 of which have been in the past week as of this writing!) with 2 of those already having been sold! Our first deal profited nearly $40,000! There is no way we would be at this point without wearing the Home Guys name, and sticking to their program. The Home Guys are a top-notch brand with some of the greatest people to work with in the business. Count yourself blessed to have the opportunity to be on their team. We definitely do! ”
D.L. Marlow Knoxville Home Guys
We Call It "A Business in a Box"
Built By Investors, For Investors
After a decade of refining our business, we know what works — and what doesn’t. From handling tough seller conversations to managing leads at scale, every part of the Home Guys system was designed by real investors who’ve done the work.
The initial franchise fee is $40,000, which includes branding, training, templates, systems, and preferred vendor access. In total, $100,000 of liquid capital is needed to get your business open and operating.
Total startup costs for the first 6 months are estimated at $50,000, including the franchise fee, software, website/SEO setup, PPC, CRM, and tech equipment.
Yes, Home Guys USA receives a 0.5% transaction fee on each purchase. A $10,000 minimum in annual transaction fees is required to maintain your status as a franchisee.
You’ll receive:
A localized copy of the proven conversion-focused Home Guys website template
PPC setup using high-conversion templates
Access to TV, radio, and billboard templates
Flyers, QR codes, and review-generation tools
You’ll get ready-to-use templates for:
Purchase agreements & assignment contracts (Your lawyer to review for compliance with local law)
Email/text sequences for offers, follow-ups, intros
Funding request templates
SOPs for operations
Training videos
You’ll receive:
New hire onboarding tools
Job descriptions & hiring process templates
Employee handbook
CRM setup with support
Accounting setup support
Social media setup
Introduction to website, SEO, and PPC vendors
Yes. The franchise fee includes a sales training program valued at $10,000, as well as access to ongoing coaching for acquisitions, dispositions, and operations. There’s also a 3-day orientation at the Minnesota office during your first quarter (travel and meals not included).
You’ll have access to the Home Guys Nation Facebook group and national mastermind meetings, both in Minnesota and destination cities.
You’re responsible for:
LLC and business account setup
Hiring a real estate attorney
Getting MLS access and an agent partner
Finding or leasing a physical office (no PO Boxes)
Securing a bookkeeper, CPA, insurance agent, and title company (referrals available)
As a franchisee, you’ll have direct access to key team members:
Name
Job Title
Expertise
James Kolde
Owner & Co-founder
Acquisitions and disposition strategies, leadership and coaching.
Jaden Ghylin
Owner & Co-founder
Marketing and financial strategies, leadership and coaching.
Jen Kolde
VP of Franchinsing & Operations
Office operations, marketing & branding, human resources
Paul Gilliam
VP of Acquisitions & Dispositions
Acquisitions and dispositions, problem solving and project management
Tyler Magill
Controller
Accounting and payroll
$100K
Liquid Cash Required
Full Time
Owner Participation Required
The Best Time to Start is Now
Open your Home Guys franchise to unlock the systems, tools, and mentorship you need to succeed—right from day one.
